It is sexism, not calories.
Perhaps you’ve seen the ad. There’s an attractive young teacher, in a tight skirt in a high school classroom, with a backside that is the obsession of a couple of her students. Suddenly they jump up and start rapping about how they prefer “flat buns.” After some song and dance, a sandwich appears, featuring its large size and flat bread slices, as opposed to buns. (Greasy little secret: It’s a slow day in the editorial writing department when you’re writing about fast food sandwiches and what kind of “buns” are offered.) The ad has become known as Patty Melt. Get it? Ha-ha.
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There’s an old Madison Avenue canard about not selling the steak, but the sizzle. And here we are again. What’s also a bit funny, is that Hardee’s, the parent company of Carl’s Jr., caught a similar protest a few years ago about advertising that featured Paris Hilton washing a car in a black bikini. It was an ad for hamburgers. Darn. Whatever happened to selling “special sauce,” or flame broiled, versus fried?
Our remedy: Hit the mute button on the TV, or order one with cheese.
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