The changing nature of the cellular telephone and wireless community industry has led one longtime local business owner to close his doors.
Jeff Keehfuss, who owns the Cellular Store at 435 S. Townsend Ave. with his wife Lark, said the business will cease operation today after 15 years, most of them at the current location.
Jeff Keehfuss said consumer support for the store has always been strong in Montrose, even through the economic downturn, but changes to the compensation agreement between AT&T and his store made it increasingly difficult to operate his store in a profitable manner.
“We sell just as many phones as we always did,” he said. “It’s just that our profit per phone didn’t allow us to make it.”
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