Our digital display ads are miniature websites with multiple panels, and average more than 5X the engagement of our best-performing traditional display ads.
Average Digital Advertising Performance
AVERAGE INTERACTIVE MINI-WEBSITE AD (HTML5) ad: 4.61%
Google Search Ads: 1.91%
Facebook Ads: 0.5% - 1.6%
Best-Performing Traditional Newspaper Display Ads: 0.5%
Google Display Ads: 0.35%
Rich Media Animated Ads: 0.1%
Traditional Static or Animated GIF ads: 0.05% to 0.1%
Go BIG!
This is great way to make a splash with an event, sale or special promotion.
REVEAL delivers to unique users with option to include a YouTube video (one view per 24 hours)
STATIC FOOTER is a consistent experience anchored at the bottom of the user's browser.
STATIC AD UNIT
This static display ad is the popular advertising unit (300x250) that delivers and displays on our curated newsroom newsletters.
Local advertisers have an opportunity to send messages to a separate email list of local residents who have specifically opted in to receive local offers.
BENEFITS
We ensure the deployment of engaging and responsive emails on all devices, which improves engagement rates.
Email marketing allows to identify your ideal customer and drive these consumers to your website
In addition to Email Marketing, Email Enhanced also layers your message using sponsored Gmail email ads and Yahoo email promotional ads, with guaranteed inbox placement
SOCIAL SPONSORSHIP Social Connection is a unique, real-time window into what's happening right now in your local community social media.
FACEBOOK BRANDED CONTENT
By tagging the advertiser's Facebook page it allows us to inform readers this is a paid post and also provides a search boost for the advertiser in addition to reaching a wider audience. The advertiser can also share and pay to boost the post.
• 74% of consumers rely on social media to inform their buying decisions. The advertiser gets access to the newspaper's large Facebook audience and credibility through their page.
• Links to the advertiser's website from Facebook and other social media are important for their search ranking.
