Chelsea Rosty

Last week we had the pleasure of hosting a business interested in relocating to Montrose. Several of us sat down over breakfast and conversation. We shared exciting facts about Montrose and sold it to the best of our ability. Near the end of the conversation, the (business) founder asked one of my colleagues, “So, why is Montrose the best?”

As we all shared our favorite things about Montrose, something that I’d known before became even clearer: though a business may make a decision to move to Montrose for business-related reasons, the primary drive is the founders’ desire to live here.

Most of you reading likely need little convincing to move to Montrose, but in the event you know someone who is considering it, or want to share with others why you’re here, perhaps this will be a good one to pass along to them.

Top 10 reasons to live in Montrose, Colorado:

1. Those views though. Look in any direction. Look at sunset, sunrise, summer and certainly fall. It has 360 degrees of mountains from 14ers to mesas to the wonders of the Black Canyon of the Gunnison National Park. When you wake up every day to a picturesque mountain view like we have in Montrose, there is always something to be grateful for.

2. Outdoor lifestyle is cool (and accessible). We Coloradans have made the outdoor lifestyle “a thing.” Bike and ski racks are status symbols, and are you even from Colorado if you haven’t tried stand-up paddleboarding or snowshoeing?

You guessed it, Montrose is basecamp to your playground. We’ve got trophy hunting, gold medal fishing, world famous hiking and skiing, mountain biking, a watersports park, a dog park, endless walking trails, ice climbing, disc golf, regular golf and the list goes on. If you live in Montrose and don’t spend time outdoors, it isn’t for lack of options.

3. You can kiss your commute goodbye. Picture this: The clock hits 5 p.m. on the workday, your bike is strapped up on the car, and you head to the trails. By 5:20 p.m. you’re peddling your way to yet another incredible view and by 6:45 p.m. you’re home for dinner.

4. The Internet is crazy fast. And it’s local. And affordable. The addition of Elevate Fiber to our community has opened endless doors of possibility.

For example, Montrose is home to the No. 1 coworking space in the world as rated by Forbes magazine. Proximity (Space) was born and founded right here and is now a global software company employing close to 30 people. For businesses like Proximity (and most teenagers), slow Internet would be a deal breaker.

5. Wanna get away? Easy. Buy a plane ticket to any of the plethora of direct flight options leaving MTJ, drive the five minutes to the airport, park your car within a 60-second walk of the front door and enjoy local coffee and/or microbrews while you wait for your flight.

Road trips more your style? Not to be outdone, an hour’s drive will have you taking in the jaw dropping Telluride valley, soaking in the Ouray Hot Springs (said to be the Switzerland of America), or cruising through Palisade wine country via horse drawn carriage.

6. Education matters. Montrose County School District recently became one of the first districts in the state to be a designated STEM (Science, Technology, Engineering, Math) district. Our kids have alternative learning models that present them with problems and scenarios they are more likely to encounter in real life.

7. You will make more money here. The economy is good. Cost of living is relatively low (especially compared to many other Colorado areas). Our local governments are in excellent financial shape. Your dollar will stretch in Montrose.

8. We mean business. We have a great team who all work together in the delivery of services to local and potential businesses. We work at removing barriers, rather than creating them for business. We understand the importance of a diverse industry offering which is why we are always seeking new and unique businesses for our market. Yet, we also understand how important local existing business is and work hard at helping them expand or shift to meet the needs of their customer base.

9. Everyone else agrees. The Montrose community has been the recipient of millions of grant dollars in recent years. These dollars have gone to fund the construction of the rec center, a new Columbine middle school, a community food bank, an integrated health clinic, and many projects currently underway. We are grateful for the blessings we’ve been afforded in that area.

10. Big city amenities, small town feel. We are home to an award winning hospital. We have great retail options (who doesn’t love a Target run?!), fun dining options, and a growing music scene.

Yet, it is the small town charm that has me hooked along with the high quality of life. The people who own my favorite coffee joint, pet supply store, and bookstore are more friends than anything else. I cherish the community I’ve built through my gym, church, and other local groups. This place is one of a kind.

Chelsea Rosty is the director of business innovation for the City of Montrose. She can be reached at

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