Online retail giant Amazon on Wednesday put some shoulder into Nite Ize’s fight against counterfeit sellers of one of the Boulder company’s best-selling products.
In a lawsuit filed Wednesday in federal court in Seattle, Nite Ize and Amazon are going after fakers in three countries who go by names such as Discount Always, Very Lee Good and Snakey. It’s the latest legal attempt by the Colorado mobile-gadget company to cut down on counterfeit and knockoff products that are rampant on sites like Amazon.
The Nite Ize product in question is the Steelie, a steel ball and magnetic mount to prop up a mobile phone in a car. The original dashboard kit sells for about $20 on Amazon. It became so popular that Nite Ize expanded the line — and quickly saw counterfeits and knockoffs. (Counterfeits are imitations wrapped in Nite Ize packaging, while knockoffs can be perfect copies under a different brand name.)
Not only did the fakers advertise and sell products on Amazon using the Nite Ize brand, they “willfully deceived Amazon and its customers, infringed and misused Nite Ize’s intellectual property, harmed the integrity of Amazon’s store, tarnished Amazon’s and Nite Ize’s brands, and damaged Amazon’s and Nite Ize’s customers,” according to the lawsuit.
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